Design Museum

Building on a theme of Optimism we were asked to create a graphic system and creative idea that would work over various communications for the final 12 months of exhibitions prior to the museum moving to their new building in South Kensington. We wanted to show that the design process from beginning to end is often long and having a sense of optimism helps. Showing some of the worlds greatest designers their first sketches and the end product was a great way to visualise the idea.

Client: Design Museum
Role: Designer/Art director/Group Head of Design
Team: Marc Donaldson/Tim Fletcher