Freedom Brewery

The brief was to create a new identity making the brand look more premium. A graphic system was created referencing the brewery’s own borehole, naturally occurring carbonated water and filtrations system. A clear colour palette was applied making it easy for the consumer to identify each flavour in visually busy bar area.

Client: Freedom Brewery
Role: Head of Art/Design/Typography/Art Direction/
Team: Marc Donaldson
Visualisers: Charlie Townsend/Rob Swainson