Little Rick Drinks

We were approached by Little Rick to create a new Identity. The brief from a design perspective was informed by the strategy and the redefining of the insights into the brand. The category was filled with various CDB drinks but nothing really stood out. Plus, Little Rick genuinely had something different to offer, the most amount of CBD than any of the competitors and made with full spectrum CDB rather than a powder.

This, along with the redefined insights gave a great foundation to build a new design. The process of creating the Full spectrum CBD takes time and care and I saw this human based craft element as something we could also use in informing the look and feel.

The client wanted the product to feel grown-up, refined and bold. Something the consumer would be proud to have in their hand and felt like a statement. It also needed to be easily recognisable on a shelf to the consumer.

Client: Little Rick
Agency: NOW
Role: Head of Art/Design
Team: Marc Donaldson, Jordan Dicks, Mike O’Sullivan
Visualiser: Mike O’Sullivan
ECD: Ben Da Costa