LUNA DAILY

 

I was asked to help elevate and finalise the work Joan London had created to help tackles stigma around the word Vulva.
Taking the bespoke typography already created, I created an art direction fit for the idea. Hand written call to actions, extreme cropping, simple art direction and layout created a bold and striking campaign Joan creative were seeking.

Client: LUNA DAILY
Agency: Joan London
Role: Designer/art direction
Typography design: Raissa Pardini
Creative team: Fiona White, Michele Bona
ECD: Kirsty Hathaway

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