McDonalds Blended Ice

McDonalds brief was to promote their new summer menu ice drinks. It had to play into the bigger brand refresh strategy and tone-of-voice I also working on which was ‘down to earth, welcoming and up-beat’. All type was created using a Mac, Xerox photo copier and a pencil to give that crafted human feel.

Role: Head of Design/Typography/Creative Direction
Team: Marc Donaldson
Photography: Myles New
Typographer: Marc Donaldson